Your customer just left after you completed a task for them, you may have sold them a product, serviced a product for them or performed some type of service. Now they are gone and you are forgotten until the next time they need what they came to you for. Is that all you sell? Does this client know all of the products or services you have? You may have mentioned them while the client was there but did they really pay attention?
By sending out a "Thank You for your business" email with a subject that lets them know who you are and that you enjoyed helping them today, there is a very good chance that it will be opened and viewed. After they open it you need to engage them so that they will read the message and if you have it written properly, they might have an "AHA Moment". If you add in a coupon for a product or service they didn't know you offered, you may just bring them back sooner to take advantage of your offer.
This method can work just as well for an E-Commerce business. You need to offer the visitor something of immediate value in order for them to give you their email address. This can be in the form of a discount on their purchase, a chance to win something of value or some item added to their purchase free. Once there is an account created, you can gather information about the buying habits of the client. Supermarkets are taking advantage of this by gathering all of your grocery purchases and targeting sales to you with coupons that print out at the register when you are done.
You need to look for opportunities to send reminders that will be viewed by the client and acted upon, you might even have a time set for a revisit and, if it is exceeded, send out an email or perhaps a postal mailer making an offer for coming back. Reminders are a fast and easy way to put your business in front of someone already familiar with a portion of your products and services.
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